ABOUT THE ARTIST
“Bev’s Beadz” is a past-life recreation in jewelry with the focus on antique Trade beads. Born and raised in Pennsylvania, I was drawn to the Southwest, and now Phoenix is my home. Designing, creating, and wearing my jewelry is my passion.
My fascination with the beauty and the history of the Trade beads, has led to my collecting these truly ancient treasures. The jewelry I create is comprised of the rich desert colors. Turquoise, Lapis, Coral, Jasper, Amber, metals, beads of wood, bone, and glass, are some of the materials incorporated with the reclaimed Trade beads. Each piece of jewelry I create, also features hand- sculpted clay beads inset with a piece of my favorite stone, Turquoise. Pieces may be similar, but never exactly duplicated, each item is unique. Rarely do I create items with symmetry, but rather designing as the spirit moves me.
Ahwatukee Foothills News Chats with Bev's Beadz
The beautiful models seen in Sports Illustrated’s Swimsuit Edition aren’t just wearing
designer swimsuits, some of them are also showing off jewelry made by Ahwatukee
Foothills resident Beverly Moore.
Moore’s jewelry has been featured in the magazine for the past two years. Her creative
designs using natural colors and ancient trade beads have been a subtle addition
to models in the magazine and online.
Moore has been designing and creating jewelry for family and friends for about 25
years, but her husband convinced her a few years back to begin selling it. A year
and a half ago she noticed the jewelry models wore in Sports Illustrated and decided
to send them some of her own pieces.
“I sent them some things, we went on vacation, and I fully expected that when I
got back the package would be there with a note that said, ‘Thanks but no thanks,’”
Moore said. “Instead, I had an email and they wanted my phone number. A minute later
my phone was ringing and they said, ‘We really like your things, we want to use
it in 2011.’ They used it in 2011, and shortly after the magazine came out I got
an email from them saying they wanted jewelry for 2012.”
Moore’s biggest inspiration for her jewelry is trade beads. She fell in love with
the beads that were used anciently as a form of currency and began collecting them.
Over the years she incorporated leather, driftwood, clay, ostrich eggshells, prayer
beads and different stones and mesquite she has collected from near her home. Moore
is also beginning to create some wall hangings, which she takes with her jewelry
to craft shows across Arizona. She said while she can duplicate many of her designs,
she purposely never makes them exactly the same. Each piece has something special
“Wherever I go I look at everything,” Moore said. “I’m a real observer. It might
be a piece of jewelry someone is wearing and I’m not going to copy it but there
might be something about it that I like and that will start a process. I have my
own style. I’m not sparkly, glitzy, and what you see in every jewelry store and
on every corner. I like the more natural and earthy tones.”
Since her work was shown in Sports Illustrated Moore also received a call from another
swimsuit magazine, called Miami Shoot. They have featured her work in their magazine
She’s also willing to throw “Bev’s Beadz” parties for friends to gather and view
her work in a private at-home setting. For more information on hosting a party,
call (480) 223-7608.
• Original Article: Ahwatukee Foothills News
• Posted: Wednesday, March 7, 2012 6:00 pm
• Contact writer: By Allison Hurtado - (480) 898-7914 or